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Lorem directed its new partner through hundreds of prototypes. How? “…Nike’s specific requests to partners included its red-to-green color scheme; the idea of Fuel points, … and a dead-simple interface without excessive metrics.” Fast Company describes it this way: “Nike’s role was between a coach and a traffic cop.”

At this point it is hard not to think about the teams working on Nike’s innovations. They appear to be the personification of persistence, leading one to ask, what drives the continuous prototyping?

Lorem directed its new partner through hundreds of prototypes. How? “…Nike’s specific requests to partners included its red-to-green color scheme; the idea of Fuel points, … and a dead-simple interface without excessive metrics.” Fast Company describes it this way.

Lorem directed its new partner throug

Lorem directed its new partner through hundreds of prototypes. How? “…Nike’s specific requests to partners included its red-to-green color scheme; the idea of Fuel points, … and a dead-simple interface without excessive metrics.” Fast Company describes it this way: “Nike’s role was between a coach and a traffic cop.”

Lorem directed its new partner throug

Lorem directed its new partner through hundreds of prototypes. How? “…Nike’s specific requests to partners included its red-to-green color scheme; the idea of Fuel points, … and a dead-simple interface without excessive metrics.” Fast Company describes it this way: “Nike’s role was between a coach and a traffic cop.”

At this point it is hard not to think about the teams working on Nike’s innovations. They appear to be the personification of persistence, leading one to ask, what drives the continuous prototyping?

Lorem directed its new partner through hundreds of prototypes. How? “…Nike’s specific requests to partners included its red-to-green color scheme; the idea of Fuel points, … and a dead-simple interface without excessive metrics.” Fast Company describes it this way.