A Massive Volume of Contracts at Stake

Broadcom faced quarterly renewals of thousands of software licenses, with varying prices, discounts, and references that often became obsolete. The main challenge was that Broadcom could only manually process a small percentage (between 20% and 30%) of these contracts. This meant:

Loss of significant potential revenue, as not all licenses could be updated on time.
Very high costs when trying to hire massive external teams to cover the remainder.
Risk of errors, as the complexity of migrating to new license models (or discarding obsolete products) required meticulous mapping.

To address this situation, Broadcom trusted The Cliff to develop a system that combined process automation with Artificial Intelligence (AI) models capable of mapping products, applying discounts, and managing licensing variations without constant manual intervention.

Automated Data Extraction

An automation system locates and gathers information from each contract, eliminating repetitive tasks for the team. Aspects such as renewal date, amount, and applicable references are verified.

Intelligent Reference Mapping

The solution applies AI algorithms to determine which licenses have become obsolete and assign them corresponding new references. This “intelligent matching” system considers specific discounts, condition changes, and product bundling within a single contract.

Mass Processing and Synchronization

Once data is validated and updated, the tool automates the creation or modification of renewals in Broadcom’s licensing system. Simultaneously, information is synchronized with the CRM platform to provide an integrated view for financial and commercial teams.

The adoption of an automated, AI-driven approach has enabled Broadcom to dramatically increase the number of contracts renewed within the established timeframe. The company now achieves nearly 90% effective renewals, a massive leap from what was achieved before the transformation.

Operations and maintenance are revolutionized through predictive maintenance, integrating sensors and real-time analysis to achieve substantial cost savings and operational efficiency.

Retention of Several Million Dollars per Quarter

By preventing licenses from expiring without processing, Broadcom protects most of the recurring revenue that was previously lost or at risk.

Savings of Thousands of Work Hours Annually

Staff no longer needs to manually review each contract or search for replacement references, thanks to automation and AI algorithms.

Reduced Dependence on External Resources

By covering the majority of renewals automatically, expenses associated with hiring temporary reinforcements are significantly reduced.

Centralized Information Updated in Real-Time

Through CRM integration, key teams can track renewal status, evaluate financial impact, and make more informed decisions.

A Model Ready for Future Challenges

This project demonstrates that, with a combination of process automation and artificial intelligence algorithms, even the most complex renewal workflows can be transformed into agile and reliable systems. Broadcom has not only increased its timely license renewals but has also established a technological foundation adaptable to future product or market changes.

The collaboration with The Cliff has enabled Broadcom to transition from a slow, manual process to an automated ecosystem that increases revenue retention, optimizes costs, and ensures continuity in one of its most critical business areas.